{"id":1509,"date":"2023-02-24T08:33:08","date_gmt":"2023-02-24T08:33:08","guid":{"rendered":"https:\/\/hotdrop.gg\/?p=1509"},"modified":"2023-03-03T16:46:53","modified_gmt":"2023-03-03T16:46:53","slug":"hotdrop-msi-nvidia-influencer-marketing","status":"publish","type":"post","link":"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/","title":{"rendered":"Case Study &#8211; MSI Influencer Marketing Campaign, end-to-end delivery on Nvidia GPU Deals Promotion"},"content":{"rendered":"\n<p>We worked with MSI in the lead-up to the 2022 Holiday Period to implement an influencer marketing strategy designed to generate click-throughs and campaign awareness for MSI Nvidia GPUs. The MSI team wanted to focus specifically on UK VALORANT viewers and as such, we needed to tailor the influencers that we used to this specific audience. We were also given a limited budget and therefore wanted to ensure that we could generate the most value possible within the financial limits set. As an end-to-end games and influencer marketing agency we handled all contract negotiations, brief creation, statistic collection, and payments with the influencers directly to make the activation as easy as possible for MSI.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-id=\"1510\" src=\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423-1024x512.png\" alt=\"\" class=\"wp-image-1510\" srcset=\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423-1024x512.png 1024w, https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423-300x150.png 300w, https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423-768x384.png 768w, https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423-1536x768.png 1536w, https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_C2lBJ6nJEc-e1677858566423.png 1927w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The influencers that we used for the MSI x Nvidia Campaign<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p>For this activation, we selected three prominent UK-based VALORANT Twitch Streamers; <a href=\"https:\/\/www.twitch.tv\/karagii\">Karagii<\/a>, <a href=\"https:\/\/www.twitch.tv\/somarcus\">SoMarcus<\/a>, and <a href=\"https:\/\/www.twitch.tv\/megsoundslikeegg\">megsoundslikeegg<\/a>. This selection of influencers gave us a total overall reach of roughly 280k across all social media and streaming platforms. As part of the deal, we were able to leverage activations across all of their social channels, increasing our total audience reach. We negotiated a broad range of deliverables from all creators to maximize exposure to their communities, including additional deliverables that were above the original scope including; 18 specific calls-to-action from the streamers, sponsored social posts, logos and banners present on all Twitch stream overlays, and a dedicated Twitch Chat ticker to post a tracking link with information about the campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"899\" src=\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_6dUKf417ak.png\" alt=\"\" class=\"wp-image-1511\" srcset=\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_6dUKf417ak.png 750w, https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/chrome_6dUKf417ak-250x300.png 250w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">MSI x Nvidia Social Media Campaign Graphic<\/figcaption><\/figure>\n\n\n\n<p>The campaign saw nearly 100,000 gamers engage with MSI and Nvidia in the lead-up to the busy Holiday shopping season, with a high volume of direct link clicks to the campaign landing page. We also unearthed a range of new MSI &amp; NVIDIA brand advocates and helped the brands engage in short-form content through TikTok and Twitch Clips.<\/p>\n\n\n\n<p>Interested in working with a leading UK game and influencer marketing agency that can make the most of your campaign budgets? Reach out to us at <a href=\"mailto:hello@hotdrop.gg\" target=\"_blank\" rel=\"noreferrer noopener\">hello@hotdrop.gg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We worked with MSI in the lead-up to the 2022 Holiday Period to implement an influencer marketing strategy designed to generate click-throughs and campaign awareness for MSI Nvidia GPUs. The MSI team wanted to focus specifically on UK VALORANT viewers and as such, we needed to tailor the influencers that we used to this specific &hellip; <a href=\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":1518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":null,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[31,61,6,30],"tags":[44,5,56,12,15,13,59,23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotdrop - Case Study MSI x Nvidia Influencer Marketing<\/title>\n<meta name=\"description\" content=\"We worked with MSI and Nvidia to deliver a small-budget influencer marketing campaign targeting UK VALORANT gamers, to promote GPU sales at Christmas..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotdrop - Case Study MSI x Nvidia Influencer Marketing\" \/>\n<meta property=\"og:description\" content=\"We worked with MSI and Nvidia to deliver a small-budget influencer marketing campaign targeting UK VALORANT gamers, to promote GPU sales at Christmas..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotdrop\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-24T08:33:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-03T16:46:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/msi-logo-1-e1677152164155.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heather Dower\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heather Dower\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\",\"url\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\",\"name\":\"Hotdrop - Case Study MSI x Nvidia Influencer Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/hotdrop.gg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/msi-logo-1-e1677152164155.jpg\",\"datePublished\":\"2023-02-24T08:33:08+00:00\",\"dateModified\":\"2023-03-03T16:46:53+00:00\",\"author\":{\"@id\":\"https:\/\/hotdrop.gg\/#\/schema\/person\/a67ad573df39323db98e96ae77cd7794\"},\"description\":\"We worked with MSI and Nvidia to deliver a small-budget influencer marketing campaign targeting UK VALORANT gamers, to promote GPU sales at Christmas..\",\"breadcrumb\":{\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/#primaryimage\",\"url\":\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/msi-logo-1-e1677152164155.jpg\",\"contentUrl\":\"https:\/\/hotdrop.gg\/app\/uploads\/2023\/01\/msi-logo-1-e1677152164155.jpg\",\"width\":350,\"height\":348},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotdrop.gg\/hotdrop-msi-nvidia-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hotdrop.gg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study &#8211; 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