Esports has always been a part of our core DNA at Hotdrop, which is why we’re extremely proud to announce that our Founder and CEO, Heather Dower, has been appointed as the co-chair of the esports group for UKIE, the Association for UK Interactive Entertainment. This will allow Heather to bring her diverse and specialist industry experience, working on the ground and behind the scenes, to the UKIE Esports Group activities helping UKIE to promote the opportunities of esports, influence policy, support insight and research, and improve access to talent and growing grassroots participation.
Although esports is part of our core fabric, Hotdrop also continues to work with game developers, game studios, and publishers to help successfully launch games through robust and innovative marketing, social media and content strategies.
Heather will work closely with the wider UKIE group members to see how our experience and knowledge can help support the UK games industry as a whole.
“Stepping into the role as a co-chair for the UKIE Esports Group during an exciting yet challenging time for the sector means it will be more important than ever to work collaboratively as an industry group. Having previously delivered in similar committee positions, I look forward to bringing an element of activism to the UKIE Esports Group, working closely with group members to drive change forward in the field. By galvanising our talented group members, I look forward to seeing what we can achieve for the esports and video games industry in the UK” – Heather Dower, Founder and CEO of Hotdrop
We are also extremely proud that Heather is yet again acting as a beacon for women’s leadership in the games and esports industry, hopefully providing inspiration for others to continue to chase their goals and passions within the space.
Interested in tapping into our internationally recognised expertise? You can reach out to us via hello@hotdrop.gg
Footnote: UKIE is the trade body that looks after UK game developers, publishers, and service providers. The group works across various initiatives and activities, from education to policy, and events to investment, helping support the UK games industry and ensuring that the UK remains a world-class destination for games and esports companies to do business.
