Case Study – Hotdrop 2022 – A Year in Review

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We were lucky enough to be able to work with a huge number of brands, influencers, businesses, and pro players throughout 2022 and we wanted to take a moment to look back at some of the highlights from the year. As a specialist games marketing agency. we’re so proud of everything we accomplished in 2022 and to celebrate we’ve put together a short video showcasing some of the work we completed.

We built brands from the ground up, worked on countless whitelabel projects behind the scenes, captured hours of content for esports events across the globe, and continued to build engaged communities for brands looking to connect with a gaming audience. Below you will find some of the case studies from events, marketing activations, and brand-building projects that we completed in 2022. Feel free to read through them in more detail.

IEM Rio – On-site marketing activation support

We were responsible for supporting the EFG group on a CS: GO-specific DHL brand activation for Intel Extreme Masters Rio de Janeiro, aimed at capturing one of the most engaged Counter Strike audiences in the world. Our in-house content production team flew internationally, handling all compliance regulations for the movement of high-value recording equipment to the arena in Rio. As a fully comprehensive esports marketing agency, working on-location at esports and gaming events is a core part of our service offering.

IEM Cologne – On-site marketing activation support

We attended IEM Cologne 2022 to support EFG with several marketing activities over the duration of the world-renowned CS:GO esports tournament. As a fully comprehensive marketing agency, we are well-equipped to work on-location at events and support with anything from content production and same-day editing to live marketing activations.

Brand Building – Overwatch 2 Heroes Recall EMEA

In October 2022, we had the exciting opportunity to work on one of the first launch events for Overwatch 2 in the EMEA Region. The tournament was called Overwatch 2 Heroes Recall and featured streamers from across the region competing for a share of the €100, 000 prize pool. Six teams featured in total including Team Nordics, Team France, Team Benelux, Team Germany, Team UK, and Team Saudi Arabia.

RLCS London Copper Box Arena – On-site media capture

In July 2022 we joined the Rocket League Championship Series on-location at the Copper Box Arena in London to support on-site content capture, video editing, and creative production for all media day content with attending Rocket League Teams and Players. Our talented team of creatives designed and executed all player interview content for the tournament and produced a host of b-roll content to be used on broadcast and social media, often with same-day editing turnaround times. 

Brand Building – VALORANT Regional Circuit: BEACON

Have you ever wondered how a creative marketing team goes from an idea to a fully packaged brand, complete with a logo, brand guidelines booklet, usable assets, brand messaging, and lore? Here we will deep dive into our design process when creating the branding for the VALORANT Regional Circuit: BEACON. 

If you’ve enjoyed reading about our work in 2022 and would like to work with one of the UK’s leading games marketing agencies, reach out to us at to see how we can help.